W.H. Williams Blog

So many business people feel like they can handle their accounting and advertising themselves without ever getting expert help. There are constant changes in the tax laws and accounting principles. Keeping up with these changes is a full time job.

It doesn’t matter what you are selling, whether it is a product or a service, you just cannot serve everyone. Business owners go into business everyday with the thought of selling what they have to every living breathing consumer. You must target market.

There is only one time you can make a first impression, and that memory is usually a lasting one for the customer. So many companies fail to prepare for that first contact with the public, and we can’t tell you how many millions of precious consumers and consumer dollars never go back for the second time.

If your business is a retail business or a restaurant or a place where people will come to you, selecting the right location is so important that we cannot overemphasize the point. If you settle in a bad location, your company or venture can be dead from the start, no matter what you sell, no matter how good you can sell and no matter how financially sound you are. Location, location, location.