We have seen several business owners come up with a winning service or product, start up their business, and go like gang busters. Then, little by little, it turns sour. After analyzing this, we realize the inexperienced owner didn’t put enough emphasis on service. Customer service. Two of the most important words a business owner should think about daily. You see, today’s loyal customer can be gone in a heartbeat, never to come back. The competition is entirely too strong. If you give the customer one little reason to shop somewhere else, the competition will take them in with open arms.