No Uniqueness

In order for most small businesses to stay in business, they must be UNIQUE, in their market. There is so much competition in today’s marketplace, you must, absolutely must, without a doubt, must, stand out. Better value, better price, most convenient, best service, widest selection, quickest delivery, whatever. We are so used to McDonald’s or Coca-Cola or IBM because they spend millions of dollars each month to get us to know them. So we think this is the only way. It isn’t. It can’t be because we don’t have their advertising budget. So uniqueness must be the way. Whatever you sell, do whatever it takes to make it stand out from your competition.